Coupons industry is huge. Every product in the world can be acquired at half price if you search for the right voucher. In e-commerce and online shopping a coupon code, or promo code, is a computer-generated code, consisting of letters or numbers that consumers can enter into a promotional box on a site’s shopping cart (or checkout page) to obtain a discount on their purchase.
What are the different types of promotional codes? There are three different types of promotional codes store owners can choose from.
Public codes – Anyone can see or use a public promo code. These are useful for enticing new customers and encouraging previous shoppers to come back for more.
Private codes – Stores use private codes to target a specific group of people. Commonly provided to loyal customers for special shopping opportunities, such as first-time shoppers, private codes are a good way to bring in new customers.
Restricted codes – A code that is restricted is targeted to a single user and can only be used once. For instance, you might send a customer a restricted code as an apology for a delayed shipment or as a thank-you for making their 50th purchase with your site.
In contrast, a promo code refers to the specific, verifiable alphanumeric code which users can redeem for a discount, deal or free gift. The question is, if you can use coupons to advertize a promotion, why use codes at all? Codes are invaluable if you need to limit the participants in a promotion, or only share it with specific users. Using codes protects you from bad actors who reuse, copy or tamper with coupons. They’re also lightweight and adaptable for many different formats. For this reason, promotional codes are very popular in e-commerce. Usually, customers are asked to enter codes just before check-out, and platforms such as Prestashop and Magento offer tools to create promotional codes. Finally, promotional codes are traceable. Read on below to find out why that’s so important for your marketing strategy and ROI.
We update coupon codes daily to make sure that the most recent ones will be available for each and every store. The discounts are also tested daily that all will still be valid and should provide a great user experience. Benefits from CCG (Coupon Code Group) for Coupons, Deals, Promotion, Offers: Largest data of Coupon Codes, Deals and Offers, Most Popular Business Categories Deals, Promo and Coupon Codes, Big Discounts from Big Merchants from Travel and Hotel Category. Read extra details on Shopping brand reviews.
In addition to finding coupon codes offered directly by an online merchant, there are a number of websites that track new coupon offers from merchants worldwide, such as Coupons.com, Coupon Cabin or RetailMeNot. These sites typically aggregate thousands of current, online shopping promotion codes in one place. Some sites provide the codes for shoppers to copy and paste into the merchant’s shopping cart, while others require you to click an affiliate link (usually a referral code link) from the coupon site to the retail site and have the discount code applied automatically.
How Do Coupon Companies Make Money?
Online coupon distributors can leverage ad-placement services to sell advertising space on their websites. Online pay-per-click ad-placement services pay a certain amount to website hosts each time an ad is viewed, and even more when it is clicked. This business model can allow a coupon company to give away coupons for free, relying on sheer traffic volume to drive advertising income. This income strategy can be combined with others to create a more robust and complete coupon business model.
In addition to selling deals on an individual basis, coupon companies can sell coupons in bulk directly to consumers. Some companies sell physical coupon books, for example, charging a fraction of the total savings contained in the book but still bringing in enough money to cover printing fees and sales expenses. Convincing as many businesses as possible to provide coupons for the bulk product is essential to making this business model work.