Growth hacking is a relatively new term and it’s trending. Let’s see what’s all this fuss about.
As a client, what do you choose? You’re looking for some help with branding, so you might go to a Design Agency. You need to refresh your website, so you might go to a Digital Agency. Who knows whether going to a Creative Agency in the first place would have saved you the bother of going to the first two? What about marketing? Well, a Marketing Agency is where you go, of course. But then the team there proceed to rubbish the decisions you made about your website and complain about the branding being flat. Is there another way of going about things?
As an agency ourselves, we have used nearly all these straplines and more. We began with ‘design and print’ and moved rapidly through them, avoiding ever being a Marketing Agency for reasons best kept to ourselves. There were two reasons for the rapid transition between straplines. First was the ongoing need to be able to adapt the evolving digital environment. Second, and more important, was our dissatisfaction with what it was saying about us. Although we were not able to express it as succinctly as we can now, we wanted to deliver more than just the product.
Here are some of the best of 2018:
GrowthRocks is a popular growth hacking agency based in Belgium. The company consists team of business consultants, website developers, and designers, marketing experts, and designers.
Rockboost follow growth hacking methodologies for their clients. The company has served over 200 companies as growth advisor. Rockboost also provides growth training to students who are interested in growth hacking career.
Location: Rotterdam Netherlands
Woodridge has a proven record of getting growth for their clients from popular startups and Fortune 500 companies. A New York-based growth hacking agency that provides a wide range of marketing services.
Growth Hacking Rockstars help grow business by following the growth process i.e. : find your ideal product-market- fit, define your north star metric, create your experiment roadmap and testing and analyzing until hyper growth is the result.
Inbound labs specialize in Growth Hacking using HubSpot. They are a top 5 platinum tier HubSpot integration partner that blends inbound and growth hacking in an unique way.
You can see the full list of top 10 growth hacking agencies with even more detailed info.
Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, SEO and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base. It can also involve online community management and social media outreach or highly personalized outreach to news outlets to improve performance metrics such as driving customer acquisition and selling products.
To combat this lack of money and experience, growth hackers approach marketing with a focus on innovation, scalability, and user connectivity. Growth hacking does not, however, separate product design and product effectiveness from marketing. Growth hackers build the product’s potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself. Fast Company used Twitter “Suggested Users List” as example: “This was Twitter’s real secret: It built marketing into the product rather than building infrastructure to do a lot of marketing.” However growth hacking isn’t always free. TechCrunch shared several nearly free growth hacks explaining that growth hacking is effective marketing and not mythical marketing pixie dust. As new tools(SaaS) come out specifically that focus on more advanced forms of Growth Hacking, more and more tools are being offered as free.